If you’ve ever made a random decision with your best friend and somehow turned it into the best thing ever—hi, welcome to our world.

We are —Vidushi & Nehal, the Paramitras turned co-founders—had always wanted to create something of our own after college. So, we spent a year making content and tried a bunch of different things, from being micro-creators to social media managers, waiting for our big break. But it never quite came.

Then one random day, while roaming around Jaipur’s markets, we realized….................................... we’re obsessed with this city. The colors, the fabrics, the vibe—it’s too good to ignore.

So instead of just appreciating it, we did the most dramatic thing possible: let’s start a clothing brand without knowing anything about it. We took up the challenge and did every possible idiotic thing to make it work. And somehow, through all the chaos and trial-and-error moments…

Pehrin was made—Straight out from your Pinterest dreams.

Fueled by passion, friendship, and an unnecessary number of trial and error 

"It is a journey of learning the names of different fabrics

 A brand where every piece isn’t just stitched, but crafted—with love, creativity, and a little bit of that Paramitra magic.

Pehrin—by two Paramitras... Sirf tumahre nakhro ke liye